The virtual world has successfully grown over the years, infiltrating every aspect of life. In fact, according to Internet World Stats, there are currently over 4.2 billion Internet users in the world.
Businesses have been largely influenced by technological innovation. Many transactions between retailers and buyers are now made digitally. Indeed, the opportunities for online sellers are immense and lucrative. Even enterprises with physical stores have online shops or selling platforms. If you are a business owner, here are several things you have to consider to boost your profits and brand value.
Online Interaction
It’s important for business owners to regulate interaction on social media and online forums. In fact, big enterprises hire social media managers to ensure that every question from both current and prospective customers will be answered. If you are a proprietor of a small business, you can boost online interaction on your own by actively responding to inquiries of interested buyers.
About 55% of people search for online reviews and testimonials before deciding to make a purchase. Furthermore, more people visit company websites for initial research purposes. About 47% of consumers turn to websites, which is a significantly higher figure than the 26% who check out the physical outlet or store.
Social Media Activity
There are approximately 3.2 billion social media users in the world, as reported by Top 10 Website Hosting. This means that if you keep an active social media account or page, you have a higher chance of gaining relevant public exposure.
However, having an online presence alone won’t cut it. You have to exert effort to create and upload content on a regular basis. By enhancing social media activity, you can encourage interaction and keep your customers posted on recent promos, announcements, and the like.
Components of Post Description
There are six main factors that influence purchasing decisions — price, delivery options, return policy, payment terms, inventory availability, and product information.
Therefore, you must ensure that every post you make shouldn’t lack any of the information listed here. For instance, you should include whether a product is covered by the conditions of your company’s return policy. Indicate the payment options and product availability clearly. By keeping buyers informed, you can retain their attention and improve your credibility and brand reputation.
Warranty Management
The Management Study Guide defines warranty as a legal statement of assurance issued by a manufacturer or supplier with regards to the expected quality of the product he or she has sold to a customer.
Moreover, for a specific period stated in the Warranty Card accompanying the product, if the promised standard of quality has not been met or any defect is found in the product or its parts, then the seller must either replace or repair the product or refund the sale transaction.
Having a warranty statement is helpful in giving your consumers peace of mind and security. This can also encourage them to close transactions since they won’t have to worry about the product’s quality.
Thankfully, you won’t have to stress yourself with this as the use of warranty management technology is prevalent nowadays. According to Capterra, a wide variety of warrant management software can help a business in the processing, recording, and managing of warranties and claims from consumers.
Online business and e-commerce are dominating the market these days. Granted, as a seller, you have to keep a good brand reputation and uphold corporate integrity to gain the trust and loyalty of your customers.
