One of the steps that lead to business success is generating quality leads. Not all visitors will lead to conversion, and some are just browsing and others just a bit more information. You need to qualify these and filter the ones that are likely to turn into customers.
Experts from a digital marketing strategy agency cite the following ways to generate quality leads for your online business.
Engage with Leads Directly
Customer service is a must because there are so many industries that offer similar products and services. In some cases, the way a brand communicates and deals with customers will make a huge difference in perception and conversion. There are various ways to engage with your audience directly; one of them is through FAQs on your website. These answer common questions and scenarios a potential customer may encounter throughout their purchasing journey with you. Live chats, help centers, and designated forums are also techniques that allow you to interact with your target market directly.
Create a Landing Page
Each visitor to your website has his or her own agenda; they may want to make a quick purchase, get more details, or learn more about the benefits of your brand. These visitors are at various stages of the sales funnel and are different types of leads. You’ll need to have specific information and calls-to-action based on where they are in their purchasing journey. A distinct landing page that caters to their needs and wants will lead to the results you might be looking for. Create a page with specific answers, images, and videos to frame the mindset of a visitor into doing the action that you want, such as subscribing to the newsletter or buying your products.
Optimize Specific Content
In connection to making separate landing pages, you’ll need to have specific, topic-based content to get a quality lead. Search engines will provide results that are relevant to users and will also recommend related sites or similar pages that people often look for. Create a post that has all the information a user may need about the topic and niche you are in. Use images, long-form articles (up to 1500 or 2000 words), vlogs, and instructional or informational videos. Diversify the types of content you publish to attract the right visitors and convert at a higher rate.
Start a Webinar
A webinar isn’t exactly like a podcast; two of the main differences are that this requires a person to sign up, and it is a live discussion. Start a topic that interests you and your intended audience. This open forum-like venue allows you to directly interact with your target market and answer questions on the spot. After the webinar, create follow-up articles or send targeted messages that go a step further about the topics you discussed.
Improve User Experience
The experience while browsing your pages will affect a visitor’s perception of your brand. Make it easy for them to find information, click through other pages relevant to them, and include a call-to-action that benefits your company and them.
These are only some of the ways to generate leads and buzz around your brand. With the mentioned techniques, you can move visitors further down the sales funnel or elicit an action you desire.