Advertising has been around for centuries. But as times change, consumer behavior changes. And with billions of people active in the digital world, advertising strategies like flyers, posters, and billboards have become less effective. Because with 3.6 billion active social media users online, you’re more likely to reach our to your target market online than on the street handing out flyers.
But there are still multiple ways you can advertise online. Which ones are the best options to spend on? Here are our top ways to spend your marketing budget.
Pay-per-click Advertising
Getting pay-per-click advertising services is a great way to ensure you get as many people as possible to see your ad, but you only pay for the users who click on your ad. This can be in the form of online ads you see on social media, ads on the side of blogs and online magazines, or paid search ads posted on the top of search engine results.
It’s a strategy that works if you’re interested in catching the attention of your target audience quickly and provide short-term results. Your ad stays up only for as long as you pay for it. So, once you stop paying for PPC advertising, users can no longer see your ads.
It’s short term, but as long as your marketing budget can shoulder it and you’re seeing profitable returns to offset your spending, this is a good way to reach out to your target audience.
Search Engine Optimization
If you prefer something more long-term and beneficial to your marketing even after you stop paying, consider search engine optimization or SEO. It’s a digital marketing investment that involves improving the technical and content aspect of your business’ website, and it will take time. But if done correctly, your business page can appear on the first page of relevant keywords users search to find businesses like yours because you’ve convinced algorithms that your business is what people searching a specific keyword are looking for.
It’s an investment, and there’s no guarantee that you’ll get to the front page overnight. But by making your website more SEO-friendly, you make it more likely to put your business on the web spotlight for users highly likely to be looking for you and your competitors. So, if you’d rather appear in front of users that may be actively looking for your business rather than advertising yourself to those who may not be interested, this is your best option.
Social Media Marketing
With billions of users on social media, it’s no surprise that more businesses are banking on this huge pool. That makes it much more difficult to stand out in a sea of competitors with similar businesses. This is where social media marketing comes in to help you build a brand and online presence on social media.
Social media marketing is more than just posting photos of your products or services online. These days, it’s important to engage with your audience (which means keeping an active line of communication), staying relevant with texts, photos, videos, and other media, and meeting your other marketing and branding goals.
These three strategies are the best digital marketing techniques we recommend you invest your marketing budget in. The fact that these strategies target those who are more likely to look for you means that you aren’t wasting any part of your business’ marketing budget as it is going towards people who you are more likely to make a sale.
