Email marketing is a low-cost, high-yield, and often effective mode of marketing that many companies use. However, it’s not always as effective, so you need to learn how to turn the tide.
As a customer, you don’t read all the company emails you get, do you? You receive an email, and it’s either you ignore it or delete it without reading it. As a business owner, you should be aware that this is what can happen to your marketing emails. So, how can you make your emails more enticing to customers?
1. Write interesting subject lines
A trusted data management company in the UK emphasizes the importance of making emails worthy of a response. But before a customer can respond, they have to read the email first. And that’s a challenge that you can face with a well-written and eye-catching subject line.
Make the subject stand out from the rest of the junk mail they receive in their inbox–write a call to action, an irresistible offer, or a personalized greeting. Doing this will help your emails get more clicks than ending up in the Spam or Junk folder.
2. Target your content to the right people
Use your demographic data to send the right content to the right people. Instead of sending everyone in your mailing list the same material, divide your list into separate categories based on your data. In this way, you can send content that will more likely elicit a response from the targeted customer.
3. Make emails personal
There are a lot of tools online that you can use to replace shortcodes with the customer’s name in the email. Seeing an email with your name on it is more likely to get a click than one without. Also, make sure to use words like ‘you,’ ‘we,’ ‘our,’ as a way to establish a personal relationship with your customer.
4. Keep it short and sweet
No one wants to read an email that has too many paragraphs in it. To help your emails get a better response rate, keep your content concise. Use short paragraphs, emphasize keywords, include bullet points, and use as few pictures as possible. The shorter the email is, the better chance it has of being read in its entirety.
5. Have a call to action
The call to action in your emails is the part where you can put the primary purpose of your marketing campaign. In this part, you can ask your recipients to check out a link, read your new blog, buy a new item, answer a survey, or download a new program. Whatever the call to action is, you should make it stand out from the rest of the email.
6. Format your emails
Make your emails visually satisfying by using a clean format. See how your emails would look like after you send them out by testing them, especially for optimizing on mobile devices.
Email marketing is one of the best ways to build relationships with customers, maintain the loyalty of previous ones, and gain more sales. But to develop an effective email marketing strategy, you need to know how to keep your emails out of the Spam folder.
